He decided to approach his daughter, Roberta, about opening a retail location to sell his wines. With a degree in Business Management, Roberta had always dreamed of going into business for herself. She achieved her dream in July of 2018 when she formed MonValley
Vineyards Wine Cellar, LLC. She then began the task of renovating a retail location for her business. Together with her husband, Alex “Big Al” Mauller, they worked many hours to complete the wine cellar, a cozy little retail outlet from which to market the wine. The Wine Cellar opened its doors for the first time in February 2020. After nearly three years, the winemaker was ready to open having finally produced and bottled 12 different wines.